"Shoes are consumables."
I hear people say that often. It's true that shoes wear out faster than other items you wear. It can't be helped because it's a necessary tool for walking. However, shoes, especially leather shoes, are items that can be used for a long time with proper care.
"How should I take care of it?"
Recently, I've been getting a lot of consultations about care. So today is a story about "recommendation of shoe care".
Shoe care is often compared to skin care and makeup.
Remove dirt and makeup with cleansing, apply lotion to prevent dryness, apply milky lotion or cream to improve skin condition, and apply eye cream to care for the area around the eyes. Then, use concealer to hide blemishes and apply makeup with foundation, blush, and lipstick.
In the same way, leather shoes are brushed or cleaned with a cleaner, and then applied with lotion to moisturize, cream containing oil or wax to improve the condition of the leather, and beeswax or wax for gentle care. Nourish with a cream containing jojoba oil. Then, if there are stains that you want to hide, you can use color cream to add complementary colors.
If you look at shoe care from a different point of view, I think women are very familiar with it.
No matter how well you care for your upper, the lift (rubber on the tip of the heel) and outsole will definitely wear out with use. In that case, you can continue to use it in better condition by replacing the lift or replacing the all sole with a new outsole.
Left: Shoes with worn out soles, Right: Shoes with all soles replaced
If you continue to use the shoe with the lift worn off, the metal fittings inside the heel and the heel itself will wear out, or if you continue to wear the shoe with the outsole thinned, the upper will also wear off. The worse the condition, the more likely it will be impossible to repair. Unfortunately, it has to be disposed of as garbage.
Before that happens, the important thing is to regularly care about the condition of your shoes. And to give the necessary care and makeup according to the purpose and purpose. That's all there is to it.
Is this state okay? Please feel free to contact us at any time. (Or consult a shoe repair shop in your neighborhood.)
"I want you to wear it for a long time while taking care of it, instead of throwing it away in one season."
We always hope that Sellenatela, as a shoe brand, will play a part in the creation of a sustainable society by having people use their shoes for a long time.
Next time, we will introduce recommended practice of shoe care. We will teach you how to take care of shoes according to the materials often used in Sellenatela.