19SS Collection Unraveling the connection between Georgia O'Keeffe and new shoes


Every six months, Sellenatela creates a seasonal collection based on the sources of inspiration chosen by designer Enomoto. In STORIES #09, which was released last month, "19SS COLLECTION SOURCE OF INSPIRATION Vol.1" is about the source of inspiration for the 19SS collection, the American painter Georgia O'Keeffe, and her final home in New Mexico. talked about

This time, Vol.2, we will introduce the production story of shoes that represent the 19SS collection, along with O'Keeffe's work and photos of her house, which resonated with designer Enomoto and deeply influenced the production of this season's collection. increase.



Georgia O'Keeffe, who found her place in New Mexico, was collecting stones and animal bones when she went for a walk in the desolate land around her house. O'Keeffe would take them home and display them in his room, on the entryway, or as motifs in his paintings.

In particular, O'Keeffe often painted the skulls of horses, cows, and lambs that had turned into bones in the desert. Enomoto, designer of Sellenatela, was fascinated by the mysterious beauty of her works, which are like hymns to things that humans cannot resist, such as nature, life and death.

georgia okeeffe

Summer Days, 1936

Then, while I was working on the collection, when I visited a material store that handled heels, I came across the organically shaped heels used in the new mule "RAE".



In Enomoto's head, the shape of this heel overlaps with the animal skull form drawn by O'Keeffe, and the design "RAE" with the heel as the leading role was devised. In addition, by painting the heels in a vintage-like milky white that evokes the bones of the inspiration and gives a sense of the era in which O'Keeffe lived, we create an even more organic atmosphere.

The design of the upper is kept simple to highlight the iconic heel. The material and color are switched in the center to create contrast. In addition, by attaching the back strap to the inside of the upper, the balance is designed to look fresh. The back strap attached to the inside also has the advantage that the strap moves according to the movement of the foot, making it easier to walk.




One of O'Keeffe's works that Enomoto had liked even before he came across the book that inspired this project, "Georgia O'Keeffe and the Two Houses," is a series of squares. It depicts the door of the Abiquiu house, one of the two homes O'Keeffe spent his last years in. It is said that this door attracted O'Keeffe to purchase the house.

o'keeffe works


Among the series depicting squares, the work entitled "Black Door with Red" in particular expresses the loveliness of the door through geometric motifs and colors that combine squares. I got it and designed sandals "DANA".

o'keeffe works

Black Door with Red, 1954
https:// curiator.com/art/georgia-okeeffe/black-door-with-red

It's just a square, but it's a square. I felt that it was difficult to make it unique because it was a simple motif. “Tamadashi” refers to plump piping that adds a three-dimensional effect to designs that tend to be lengthy.


In addition, by using elastic rubber for the square parts, the difference in texture creates a rich expression. The sole is a flat form wrapped with cork, adding a casual element. Sandals with an unpretentious atmosphere and playfulness.




A "roofless room" in Abiquiu's house. O'Keeffe loved this "roofless room," where he would have breakfast and lunch, and enjoy decorating with collected stones, bones, and driftwood.

o'keeffe photo

Georgia O'Keeffe Sitting With Her Rock Collection, 1966
Photography: John Leongard

This is a photo that captures the transition of light and shadow in an atrium-like space with thick beams intersecting thin crossbars instead of roofs and screens.

O'Keeffe's house

Georgia O'Keeffe's house in Abiquiú, New Mexico. Photograph by Herb Lotz, 2007

Enomoto was fascinated by the photo of this "roofless room" and used the transition of light and shadow as a source of inspiration to design the knitted fabric for the sandal "SOPHIE". At first, we had an image of light and shadows pouring down diagonally, and we designed the knitted fabric itself to be entwined diagonally, but we were forced to change the design for technical reasons. Therefore, I devised a method to keep the image by using leather straps woven on the vertical and horizontal axes diagonally.

design drawing

The line covering the instep is also slanted to make the most of the slanted knitted fabric, creating an asymmetrical design. The shape of the toe is square toe, and the heel is a round columnar heel. Because the design is inspired by architecture, we produce not only the knitted fabric but also the overall architectural image.


Explore the sources of inspiration for the collection

This STORIES touches on the production process of the designs that represent the 19SS collection.

Sellenatela Designer Enomoto's shoemaking begins with embodying a vague image based on the source of inspiration. Partly because I studied graphic design and industrial design when I was a student, I am always fascinated by works in fields such as design, art, and architecture, and the artists who created them.

Inspired by the work and way of life of our predecessors, we create shoes with designs that are unique to Sellenatela . Through this challenge, Enomoto himself has learned a lot and has benefited greatly. I also hope that by sharing the process of my own creation, I can share the joy of coming into contact with the wonderful works of my predecessors.

It would be great if Sellenatela shoes could serve as a catalyst for communication that connects people, not just as a fashion item.