It is said that there are few young craftsmen in the shoe industry. About 15 years ago when I started working with shoes, the most active craftsmen were men in their 60s and 70s, and I think more than half of them are now retired.

Sellenatela's best-selling item NOA was designed from designer Enomoto's desire to create modern lace-up boots that are not influenced by trends, and was born in the 2016 Fall/Winter collection five years ago.

Continuing from the previous "SHOE CARE recommendation vol.1", this time, we will introduce shoe care practice for each material that is often used for Sellenatela shoes. First, let's start with the basic shoe care method for leather that is relatively easy to handle, such as smooth leather.

“Shoes are expendable items,” I often hear people say. It's true that shoes wear out faster than other items you wear. However, shoes, especially leather shoes, are items that can be used for a long time with proper care.

#SellenatelaFindsInspirationInspiration

If you've been following Sellenatela's Instagram, you may have seen the hashtag above, where you can find inspiration. As mentioned several times in the web content "STORIES", designer Enomoto at Sellenatela creates shoes inspired by art, design, architecture, and the shapes woven by nature.

The 19AW collection is currently being developed at each store and online shop.
This season's theme, "REVOLUTION," was inspired by the furniture design and book binding design of the Art Deco era that designer Enomoto encountered at a certain exhibition.
In this STORIES, we will introduce the work that was the source of inspiration for the 19AW collection along with the new shoes.