HALL by Sellenatela 1st anniversary event "Shoes and Women" held!

shoes and girls

“Shoes and ◯◯” is a project that started in 2017 to connect shoes and “things” and “things” around women.
This time, the first time in two years, to commemorate the first anniversary of HALL by Sellenatela, a shop in Tomigaya, Shibuya Ward, shops owned by female owners of the same generation who are friends with designer Enomoto will gather to hold the concept event "Shoes and Women". It will be held.

Participating stores are Nagoya's select shop " vari. ", Setagaya Ward's Kamimachi accessory shop " atelier ST CAT ", and Setagaya Ward's flower shop " duft " in front of Shoin Shrine.

For these three days, you can see the entire lineup of Sellenatela, from the 2019AW COLLECTION currently being developed to the standard line, as well as vintage items purchased in Europe by unlike., atelier ST CAT. Accessories of "ST, CAT" developed by, and flower vases and fresh flowers handled by duft are available.

Also, at the opening reception on Friday, October 4, Sellenatela designer Enomoto, owner of unusual. Yuki Ozaki, owner of atelier ST and CAT, Seiko Hayashi, and owner of duft, Chiemi Wakai, will be present.

All the staff are looking forward to welcoming you.


October 4th (Friday) - October 6th (Sunday), 2019
13:00-20:00 (until 19:00 on the last day)
* 4th (Fri) 17:00 - Opening Reception

Catering: Kurumikeikaku
Vinegar Drink: Vinegar Bar Banksia
HALL by Sellenatela
HIROI BLDG. 2F, 2-16-8 Tomigaya, Shibuya-ku, Tokyo



Opened in Sakae, Nagoya in April 2012. We propose clothes and styles that are loved across generations and generations, rather than throwing them away in one season. Based on the concept of different (not similar, different from others), we handle domestic and foreign designer brands and vintage one-of-a-kind items.

atelier ST, CAT

In July 2017, she opened her atelier and gallery shop atelier ST, CAT in Kamimachi, Setagaya. From November of the same year, he launched the jewelry collection “drawing collection” with a team he met while studying jewelry. The shop offers free and creative jewelry and marriage rings that are all handcrafted in the atelier. We also hold exhibitions by artists curated from a unique perspective.


Opened in May 2016 in front of Shoin Shrine in Setagaya. The store name is German for "fragrance". We hope that the scent and presence of flowers will clear your mind during your busy days. In addition to selling cut flowers and bouquets, we offer a wide range of flower-related proposals, such as the production of arrangements, space decoration for stores, events, and weddings, and styling for magazine and advertising shoots.

[Designer Enomoto comment]

In recent years, movements such as the #KuToo movement to reconsider the options women have in society are flourishing. Seeing these movements, I agree with the creation of a society in which women can live in their own way, and at the same time feel a little uncomfortable with the excessive feminism theory. I sincerely hope that we will live in a world where people can honestly enjoy the “things” and “things” they have chosen, rather than creating conflicts with other things. That's why I planned this event "Shoes and Women".

The female owners who participate are people who have chosen their own way of life and have come forward. I was fascinated by their dignified beauty, and wanted to create a place where people could purely feel the joy of being a woman and the joy of being a woman. It is not something that excludes people other than women, but we would like to make it an event that everyone who sympathizes with us can enjoy with their eyes, mind and body.